There is no question that you need to hone your marketing game before you start selling at scale. The quality of channel that drives quality traffic is indicated by not only in terms of number of visitors but “in terms of (1) how quickly it can generate leads once you start investing, (2) scalability, and/or (3) potential return on investment (ROI).”
How do Customers define satisfaction? Which channels do they turn for support? When do they want self-service? Answers to these and other questions were attempted by Groove in their recently published report ”80 Customer Service Statistics” with data sourced from multiple companies and arranged under 8 segments like Customer Satisfaction, Customer Support Channels, Customer Self Service etc.
You are the founder of a novel new Startup. What is the best way to get the word around. Because you need to be visible and known. Of course you can spend investors money (or your own) run PPC ads, buy booths in conferences etc. But what if you do not have a lot of cash? Content marketing could be your answer. Hubspot has championed this idea and branded this as Inbound to great success. Where does one get started?
Tomasz Tunguz wrote this lucid post on using mental models for Sales hiring at Startups. The first is that of looking at the experience of the sales person through the lens of Market Leader or Market Challenger. Selling for a Market leader is considerably easier and allows sales people to leverage the brand. However selling for a startup is very different and involves educating the market and convincing the buyer to abandon the market leader in the process of buying the challenging solution,
Pressure in work life is a given today and how you manage pressure could make the difference between a healthy and happy life or otherwise.
The best leaders, according to Kate Snowise, “adapt promptly without thrown off course by the uncertainty” pressure brings.
This is a complex and often opaque process. There has been a lot written about and discussed. The rule of thumb is that a SaaS that shows definite growth trajectory can expect a 10X revenue x rate of growth x net renewal rate, as post money value, give and take.