{"id":15816,"date":"2020-06-09T18:45:00","date_gmt":"2020-06-09T13:15:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=15816"},"modified":"2020-06-10T18:53:51","modified_gmt":"2020-06-10T13:23:51","slug":"vertical-saas-is-a-150b-market-are-you-missing-the-purple-unicorn-revisited","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/vertical-saas-is-a-150b-market-are-you-missing-the-purple-unicorn-revisited\/","title":{"rendered":"Vertical SAAS is a 150B+ Market. Are you missing the Purple Unicorn? Revisited"},"content":{"rendered":"\n<p class=\"has-drop-cap\">An article by Brian Feinstein from BVP on Vertical SaaS pegged the market size at 150B. This is what I wrote about <a href=\"https:\/\/pitch.link\/blog\/vertical-saas-is-a-150b-market-are-you-missing-the-purple-unicorn\/\">what is fuelling the growth<\/a> &#8211;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u201c For starters vertical software companies \u2018benefit from winner-take-most dynamics in their industries\u2019. Once you have made some headway it is easier to grab the majority of the market as \u2018buyers buy what their peers are buying\u2019. Exit opportunities have become more attractive as PE interest surges and public vertical software multiples grow.\u201d<\/p>\n\n\n\n<p>BVP is cloud focused and they know the space.<\/p>\n\n\n\n<p>Are you missing out on an opportunity that you ought to look at?<\/p>\n\n\n\n<p>Worthy of your attention.<\/p>\n\n\n\n<p>Originally published on 5th March<a href=\"https:\/\/pitch.link\/blog\/vertical-saas-is-a-150b-market-are-you-missing-the-purple-unicorn\/\">https:\/\/pitch.link\/blog\/vertical-saas-is-a-150b-market-are-you-missing-the-purple-unicorn\/<\/a> 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An article by Brian Feinstein from BVP on Vertical SaaS pegged the market size at 150B. This is what I wrote about what is fuelling the growth &#8211;<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/vertical-saas-is-a-150b-market-are-you-missing-the-purple-unicorn-revisited\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68,69],"tags":[70,78],"class_list":["post-15816","post","type-post","status-publish","format-standard","hentry","category-saas","category-what-i-learnt-today","tag-alwayslearning","tag-saas"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-476","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/15816"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=15816"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/15816\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=15816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=15816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=15816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}