{"id":1918,"date":"2019-01-22T17:38:43","date_gmt":"2019-01-22T12:08:43","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=1918"},"modified":"2019-06-01T17:47:00","modified_gmt":"2019-06-01T12:17:00","slug":"t2d3-the-other-formula-for-building-a-saas-unicorn","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/t2d3-the-other-formula-for-building-a-saas-unicorn\/","title":{"rendered":"T2D3 &#8211; the other formula for building a Saas Unicorn."},"content":{"rendered":"\n<p class=\"has-drop-cap\">On 3rd January I shared how \u20181% of Salesforce market share can potentially create a Unicorn\u2019 concept floated by Tomasz Tunguz. Here is another one. This is by Neeraj Agrawal, General Partner at Battery Ventures. He outlines a 7 phase of GTM success strategy for SAAS companies &#8211; and backs it up with data from companies like Marketo, NetSuite, Omniture, Zendesk, Salesforce, ServiceNow and WorkDay.\n<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"543\" src=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/06\/01174039\/0-1.png?resize=694%2C543&#038;ssl=1\" alt=\"T2D3 Path to $100M\" class=\"wp-image-1919\" srcset=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/06\/01174039\/0-1.png?resize=694%2C543&#038;ssl=1 694w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/06\/01174039\/0-1.png?resize=694%2C543&#038;ssl=1 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>The target is to get to $100mn+ revenue and thus a Billion dollar Valuation. Phase 1: is getting a great product market fit (and this is transitional &#8211; will share more about this later); Phase 2: Get to $2mn ARR &#8211; from 30-60 customers ( assuming 30-80K \/ client); Phase 3: Triple to $6mn ARR; Phase 4: Triple again to $18mn; Phase 5, 6 and 7 &#8211; Double double double to 36, 72 and 144. Phase 3-7 should happen in 5 years. Possible ? Here is proof ( see figure below ). Difficult &#8211; you bet. Mostly around building the appropriate sales organisation for each phase. <\/p>\n\n\n\n<p>Link to Neeraj\u2019s article and his interview explaining this to Alexander Theuma in &#8216;The SaaS Revolution Show&#8217; and the podcast link given below<\/p>\n\n\n\n<p>Article:<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2015\/02\/01\/the-saas-travel-adventure\/\">https:\/\/techcrunch.com\/2015\/02\/01\/the-saas-travel-adventure\/<\/a><\/p>\n\n\n\n<p>Podcast: <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/simplecast.com\/s\/f8338331?t=56m30s\">https:\/\/simplecast.com\/s\/f8338331?t=56m30s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 3rd January I shared how \u20181% of Salesforce market share can potentially create a Unicorn\u2019 concept floated by Tomasz Tunguz. Here is another one. This is by Neeraj Agrawal, General Partner at Battery Ventures. He outlines a 7 phase of GTM success strategy for SAAS companies &#8211; and backs it up with data from [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/t2d3-the-other-formula-for-building-a-saas-unicorn\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69],"tags":[70,78],"class_list":["post-1918","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","tag-alwayslearning","tag-saas"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-uW","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/1918"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}