{"id":2008,"date":"2019-02-07T12:54:03","date_gmt":"2019-02-07T07:24:03","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=2008"},"modified":"2019-06-02T12:59:09","modified_gmt":"2019-06-02T07:29:09","slug":"5-realities-you-need-to-know-about-b2b-buyers-in-2019","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/5-realities-you-need-to-know-about-b2b-buyers-in-2019\/","title":{"rendered":"5 Realities you need to know about B2B buyers in 2019"},"content":{"rendered":"\n

In the Smarter with Gartner series, Jordan Bryan recently summarized shifted realities vis a vis B2B Buyers. Although popular discourse amongst the leaders in the sales\/sales training industry would like to believe otherwise, the Buyer has actually changed. Here are the headlines : <\/p>\n\n\n\n\n\n\n\n

\"5<\/figure><\/div>\n\n\n\n

1. Millennials, who are increasingly joining the buying groups and influencing decisions are skeptical of sales reps and their claims. <\/p>\n\n\n\n

2. Customers have access to a lot more accurate information than before, delaying direct interaction with suppliers. <\/p>\n\n\n\n

3. The buying group is extremely diverse – coming from a wide variety of roles, teams and locations. <\/p>\n\n\n\n

4. Buying is no longer a linear process. <\/p>\n\n\n\n

5. Customers look for helpful information. <\/p>\n\n\n\n

The whole article has links to additional material. This one definitely gives pointers to what we should be looking out for. <\/p>\n\n\n\n

What Sales Should\u00a0Know\u00a0About B2B Buyers in 2019 https:\/\/gtnr.it\/2GhyZWg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the Smarter with Gartner series, Jordan Bryan recently summarized shifted realities vis a vis B2B Buyers. Although popular discourse amongst the leaders in the sales\/sales training industry would like to believe otherwise, the Buyer has actually changed. Here are the headlines :<\/p>\n<\/p>

Continue Reading<\/span><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,74],"tags":[70,77,99],"class_list":["post-2008","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-sales","tag-alwayslearning","tag-sales","tag-negotiations"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-wo","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2008"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=2008"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2008\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=2008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}