{"id":2044,"date":"2019-02-18T14:43:33","date_gmt":"2019-02-18T09:13:33","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=2044"},"modified":"2019-06-03T14:50:07","modified_gmt":"2019-06-03T09:20:07","slug":"should-startups-target-the-fortune-500","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/should-startups-target-the-fortune-500\/","title":{"rendered":"Should Startups target the Fortune 500?"},"content":{"rendered":"\n

I found some gems in a dated piece by Victor Belfor post a few years back in TechCrunch. Talking about new market disruptions lead by major technological shifts (like PC, Mobile, Cloud computing etc.) A large opportunity exists for startups who can deliver to the large companies who have been slow in the uptake of mobility and cloud computing . According to a RightScale study 92% of the large enterprises with 1000 employees or more have applications on the cloud now. <\/p>\n\n\n\n\n\n\n\n

Disruptive innovations can start out serving low end low performance low cost markets but not being pursued by large companies – like social marketing, marketing automation, mobile first apps etc. and continue into specific interest areas like Security, Compliance, Document & Contract management. Offer them as feature sets that legacy systems cannot offer – like ‘made for’ remote teams and millennials in the workforce.<\/p>\n\n\n\n

\"Should<\/figure><\/div>\n\n\n\n

Aja Frost writes on selling to Fortune 500’s (Hubspot blog) – 5 things to keep in mind : <\/p>\n\n\n\n

1) identify target contacts by responsibility ( not job title) <\/p>\n\n\n\n

2. Map decision making process <\/p>\n\n\n\n

3.Brace for a long sales cycle <\/p>\n\n\n\n

4. Provide relevant value <\/p>\n\n\n\n

5. Establish Credibility. <\/p>\n\n\n\n

Victor Belfor<\/a>, The things any startup could be doing to get Fortune 500 customers https:\/\/tcrn.ch\/29cvVXm<\/a><\/p>\n\n\n\n

Aja Frost<\/a>, 5 Keys to Successfully Selling to Fortune 500 Companies : https:\/\/bit.ly\/2mFcGOV<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I found some gems in a dated piece by Victor Belfor post a few years back in TechCrunch. Talking about new market disruptions lead by major technological shifts (like PC, Mobile, Cloud computing etc.) A large opportunity exists for startups who can deliver to the large companies who have been slow in the uptake of […]<\/p>\n<\/p>

Continue Reading<\/span><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,83],"tags":[],"class_list":["post-2044","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-startup"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-wY","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2044"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=2044"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2044\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=2044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=2044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}