What excites me about this time we are living in, the connectedness and this whole urge to share is – the knowledge you can find freely shared by those who are in the trenches. They think nothing of telling you about experiments and learnings, what they found, what worked for them and what didn\u2019t. Being part of a generation that used rotary phones and lived without, electricity (well, for large parts of the day, Calcutta in the \u201970s), television, computers and information, it fascinates me how we have come to be in a world where literally everything is just a search away. <\/p>\n\n\n\n\n\n\n\n
Wistia is a company many of us admire. Not only for the great product they have (full disclosure – I don\u2019t know these folks and have no connection whatsoever) but also because they bought back their company from the investors with a $17M debt so they could chart their own course. And what did they do? They challenged Sandwich Video to make a commercial for their product Soapbox with 3 budgets – one thousand, ten thousand and hundred thousand dollars. And then they documented all the processes to educate themselves (and shared it with us) how budgets impact creativity. <\/p>\n\n\n\n
So the Wistia team worked on it for 15 months and released what they achieved. Take a look. It is 100 minutes of sheer entertainment and a large dose of learning. What are your startup\u2019s out of the (soap)box ideas you have been sitting on? Or working on. Do share. <\/p>\n\n\n\n