{"id":2118,"date":"2019-03-21T20:54:38","date_gmt":"2019-03-21T15:24:38","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=2118"},"modified":"2019-06-14T21:04:33","modified_gmt":"2019-06-14T15:34:33","slug":"is-it-true-that-70-of-crms-in-europe-failed-to-meet-objectives","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/is-it-true-that-70-of-crms-in-europe-failed-to-meet-objectives\/","title":{"rendered":"Is it true that 70% of CRM\u2019s in Europe failed to meet objectives?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">This is what a D&amp;B infographic circulated a while back citing a Butler Group report. Venture Beat wrote an article calling this stat nonsense and that it was never reported. However there was a lot of discussion around this in media. The factors behind seems plausible &#8211; so someone took a lot of trouble to make the stats look believable.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C5122AQHucMNCkOztQQ\/feedshare-shrink_8192\/0?e=1563408000&amp;v=beta&amp;t=zXOxi4FL6m5_bXRon4mM40gZbiMERfv1O85-o1ypTtY\" alt=\"70% of CRM\u2019s in Europe\"\/><\/figure><\/div>\n\n\n\n<p> No clear objectives <br> Failure to align the business ops across sectors <br> Poor Data Quality <br> No measurement metrics linked to objectives <br> Over customization <br> Insufficient training <br> No incentive for employees to use the system and poor user buy-in <\/p>\n\n\n\n<p>The suggested remedy? <br>It is mostly around making it easy to spot selling opportunities by offering data in a single view, link unstructured data to news and social media alerts and getting a buy in for the whole business. <\/p>\n\n\n\n<p>My take &#8211; CRM is the first step in managing your journey with your prospect. And it has become too complex for most people. How can we make a powerful tool like CRM play its role for each and every member of the sales team? What are your experiences around CRM implementation and its uptake?  <\/p>\n\n\n\n<p> What can you share about CRM effectivity? <br>There are a bunch of information around CRM failures from Gartner, Forrester et all. Any updated data available on this one? 70% of businesses in Europe have failed to meet their CRM objectives.\u00a0 <\/p>\n\n\n\n<p><a href=\"https:\/\/bit.ly\/2UOKOH4\">https:\/\/bit.ly\/2UOKOH4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is what a D&amp;B infographic circulated a while back citing a Butler Group report. Venture Beat wrote an article calling this stat nonsense and that it was never reported. However there was a lot of discussion around this in media. The factors behind seems plausible &#8211; so someone took a lot of trouble to [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/is-it-true-that-70-of-crms-in-europe-failed-to-meet-objectives\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,74],"tags":[],"class_list":["post-2118","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-sales"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-ya","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2118"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=2118"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2118\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=2118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}