Jay Simons, President Atlassian was featured on the new Intercom Podcast, Scale, speaking with Geoffrey Keating and shared some great insights behind their philosophy and success. <\/p>\n\n\n\n
1. Focus on building a \u2018Remarkable\u2019 product – one which is \u2018remark\u2019 worthy. <\/p>\n\n\n\n
2. Word of mouth is a by product of creating a meaningful flywheel that \u2018begins with a great product that solves meaningful problems for customers\u2019 while removing much of the friction from the customers path. <\/p>\n\n\n\n
3. Low touch sales model works in the 21st century – \u2018We\u2019ve shifted from a supplier\u2019s world \u2013 …to a world of infinite supply where buyers have all the power.\u2019 <\/p>\n\n\n\n
4. Transparent pricing gets cost out of the way of decision making. <\/p>\n\n\n\n
5. \u2018Your business model is factored around your (product and) market, and how you want to reach that market\u2019. <\/p>\n\n\n\n
\u201cJay\u2019s advice is clear: ‘… you first need to understand who your target customer is and what it takes to attract them.\u201d <\/p>\n\n\n\n
If you are in SAAS this is your best 19 minute investment this week. <\/p>\n\n\n\n
How Atlassian built a $20 billion company with no sales team https:\/\/bit.ly\/2un6WNp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Low Touch Sales Model of Atlassian First see this :<\/p>\n<\/p>