{"id":2182,"date":"2019-04-25T20:04:55","date_gmt":"2019-04-25T14:34:55","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=2182"},"modified":"2019-06-21T20:06:22","modified_gmt":"2019-06-21T14:36:22","slug":"look-at-it-backward-secret-of-drifts-success-as-told-by-david-cancel","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/look-at-it-backward-secret-of-drifts-success-as-told-by-david-cancel\/","title":{"rendered":"‘Look at it backward’ – Secret of Drift’s success as told by David Cancel"},"content":{"rendered":"\n

David Cancel wrote an article for Inc where he revealed the \u2018simple\u00a0lesson from Charlie Munger\u2019 that helped Drift hit 8 figure revenue.<\/p>\n\n\n\n

This was truly counterintuitive – at least when Charlie Munger started applying it to Berkshire Hathaway investment philosophy. For starters it was the outlook. The ability to have a contrarian view to a situation. David quotes Munger from the book Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger<\/em><\/a>:
<\/p>\n\n\n\n\n\n\n\n

\u201cInvert, always invert: Turn a situation or problem upside down. Look at it backward.\u201d<\/em><\/p>David Cancel<\/cite><\/blockquote>\n\n\n\n

David then goes on to elaborate how he and his Co-founder Elias Torres followed Mungers advice when they started Drift. He explains their analysis of the market : <\/p>\n\n\n\n

\"David
David Cancel<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cBut Drift was built in 2014 — a time when the power was shifting from sellers to buyers. These 7,000 some-odd products were built for a world that no longer exists. They were still focusing on the seller — not the buyer.\u201d He refers to the B2C market and how focus on the buyer is changing the game. <\/p>\n\n\n\n

If you want to emulate the success of Drift follow these 3 steps :<\/p>\n\n\n\n

  1. “Find role models of your own.<\/li>
  2. Figure out how to invert existing models in your market to solve a problem no one else sees.<\/li>
  3. Once you zero in on your end goal think of all the reasons why you will fail to get there and avoid these barriers at all cost.”<\/li><\/ol>\n\n\n\n

    While on the topic of converse thinking<\/em> I am reminded of the seminal book on ‘integrative thinking<\/em>‘ by Roger L.Martin<\/em> – The Opposable Mind<\/strong>.  – \u201c\u2026like the opposable thumb, the \u201copposable mind\u201d-Martin\u2019s term for the human brain\u2019s ability \u201cto hold two conflicting ideas in constructive tension\u201d-is an intellectually advantageous evolutionary leap through which decision-makers can synthesize \u201cnew and superior ideas<\/em>.\u201d<\/p>\n\n\n\n

    He talks about integrative thinking and how relentless diagnosing (finding out why you will fail and avoid those at all cost) and synthesizing by asking probing questions including: \u201cWhat are the causal relationships at work here?<\/em>\u201d and \u201cWhat are the implied trade-offs?<\/em>\u201d<\/p>\n\n\n\n

    New ways of looking at the world is necessary (invert, always invert\u2026<\/em>) to deal with the contradictions and complexities of our world noted Richard Evans<\/em> in his review of the book in Financial Times. <\/p>\n\n\n\n

    Link to this succinct and extremely potent article by David Cancel in Inc<\/p>\n\n\n\n

    How This Simple Lesson From Charlie Munger Helped My Company Hit 8 Figures in Revenue\u00a0<\/strong>https:\/\/www.inc.com\/david-cancel\/how-this-simple-lesson-from-charlie-munger-helped-my-company-hit-8-figures-in-revenue.html<\/a><\/p>\n\n\n\n

    Link to\u00a0Roger Martin<\/strong>‘s website : https:\/\/rogerlmartin.com\/lets-read\/the-opposable-mind<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    David Cancel wrote an article for Inc where he revealed the \u2018simple\u00a0lesson from Charlie Munger\u2019 that helped Drift hit 8 figure revenue. This was truly counterintuitive – at least when Charlie Munger started applying it to Berkshire Hathaway investment philosophy. For starters it was the outlook. The ability to have a contrarian view to a […]<\/p>\n<\/p>

    Continue Reading<\/span><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,74],"tags":[70,77,132,133,134],"class_list":["post-2182","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-sales","tag-alwayslearning","tag-sales","tag-drift","tag-davidcancel","tag-opposablemind"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-zc","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2182"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=2182"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2182\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=2182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=2182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=2182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}