{"id":2490,"date":"2019-09-13T18:41:09","date_gmt":"2019-09-13T13:11:09","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=2490"},"modified":"2019-09-13T18:41:16","modified_gmt":"2019-09-13T13:11:16","slug":"likes-is-not-engagement","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/likes-is-not-engagement\/","title":{"rendered":"‘Likes’ is not Engagement"},"content":{"rendered":"\n

A lot of what we do online, posting videos, writing blogs or articles has been driven by the desire to garner likes. Now every company is a media company, inbound is your go to market tool driven by original content, in turn driven by likes, click-baits and similar basic appeals – it is time to stop and think. <\/p>\n\n\n\n\n\n\n\n

\"Likes<\/figure><\/div>\n\n\n\n

I read this very well argues article by James Somers<\/a> in The Atlantic which deals with exactly this. Every content creator is up at night wondering \u201c…how to improve the performance of their stories against some engagement metric. And it\u2019s easy enough to see the logical consequence of this incentive: At the bottom of article pages on nearly every major content site is an \u201cAround the Web\u201d widget powered either by Outbrain or Taboola. These widgets are aggressively optimized for clicks…. And you can see that it\u2019s mostly sexy, sexist, and sensationalist garbage. The more you let engagement metrics drive editorial, the more your site will look like a Taboola widget. That\u2019s the drain it all circles toward.\u201d <\/p>\n\n\n\n

There are some powerful thoughts that all of us who want to create content as a go to market strategy need to think about. Highly recommended. <\/p>\n\n\n\n

Where I learnt this # 255 <\/p>\n\n\n\n

The Like Button Ruined the Internet https:\/\/getpocket.com\/explore\/item\/the-like-button-ruined-the-internet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of what we do online, posting videos, writing blogs or articles has been driven by the desire to garner likes. Now every company is a media company, inbound is your go to market tool driven by original content, in turn driven by likes, click-baits and similar basic appeals – it is time to […]<\/p>\n<\/p>

Continue Reading<\/span><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,80],"tags":[70,93,94],"class_list":["post-2490","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-biz-tech","tag-alwayslearning","tag-biz","tag-tech"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-Ea","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2490"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=2490"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2490\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=2490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=2490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=2490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}