{"id":2644,"date":"2019-10-01T17:05:24","date_gmt":"2019-10-01T11:35:24","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=2644"},"modified":"2019-10-07T17:17:52","modified_gmt":"2019-10-07T11:47:52","slug":"learning-from-competitors","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/learning-from-competitors\/","title":{"rendered":"Learning from Competitors"},"content":{"rendered":"\n<p class=\"has-drop-cap\">There has been a lot of advice to the contrary. While I understand that as a philosophy &#8211; to focus on your customer and not your competitor &#8211; on the ground it makes a lot of tactical sense to know what the competitors are up to and how the ecosystem is reacting to their moves.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAADDkl4BCinB01h4NVPMqgFYu-mhaoymSkA\/\">Marie Prokopets<\/a>, Co Founder of FYI &#8211; the document search saas, wrote this wonderfully researched and argued post in the Product Habits blog. It&#8217;s a manual of what one should look out for and ways to learn from your competitors (they come in all forms: 1. Direct 2. Indirect 3.Alternative Solutions and 4. Multiple Tool Solutions) and their current and past customers. Spending a few days doing what is prescribed in the article can provide you with valuable data and action points. For example reading competitor reviews in review sites can provide valuable insights.  <\/p>\n\n\n\n<p>I recommend you read this article if you are building a saas, irrespective of the stage you are in. There will be something that you missed and can incorporate into your research and immediate learning. <\/p>\n\n\n\n<p>For example : Are you using the Switch method interviews (a framework created by Jobs to be done). <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"456\" src=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/07171429\/jobs-to-be-done.jpeg?resize=810%2C456&#038;ssl=1\" alt=\"Learning from Competitors \" class=\"wp-image-2645\" srcset=\"https:\/\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/07171429\/jobs-to-be-done.jpeg 1024w, https:\/\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/07171429\/jobs-to-be-done.jpeg 300w, https:\/\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/07171429\/jobs-to-be-done.jpeg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" data-recalc-dims=\"1\" \/><figcaption>Learning from Competitors <\/figcaption><\/figure><\/div>\n\n\n\n<p>Where I learnt this # 274 <\/p>\n\n\n\n<p>Why you shouldn\u2019t ignore your competitors <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/producthabits.com\/stop-ignoring-competitors\/\">https:\/\/producthabits.com\/stop-ignoring-competitors\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been a lot of advice to the contrary. While I understand that as a philosophy &#8211; to focus on your customer and not your competitor &#8211; on the ground it makes a lot of tactical sense to know what the competitors are up to and how the ecosystem is reacting to their moves.<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/learning-from-competitors\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68,69],"tags":[70,78,215,216,217],"class_list":["post-2644","post","type-post","status-publish","format-standard","hentry","category-saas","category-what-i-learnt-today","tag-alwayslearning","tag-saas","tag-fyi","tag-competition","tag-research"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-GE","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2644"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=2644"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/2644\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=2644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=2644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=2644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}