{"id":3076,"date":"2019-10-28T19:12:49","date_gmt":"2019-10-28T13:42:49","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=3076"},"modified":"2019-10-28T19:12:53","modified_gmt":"2019-10-28T13:42:53","slug":"rethinking-disruption","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/rethinking-disruption\/","title":{"rendered":"Rethinking Disruption"},"content":{"rendered":"\n<p class=\"has-drop-cap\">What is disruption? Why are we so enamored by this word? Well it came into the tech lexicon possibly from Clayton Christensen\u2019s classic &#8211; The Innovators Dilemma. One key point to be made is this : According to Christensen  \u201cnew companies disrupt incumbents not when they introduce new technology, but when they help create new markets.\u201d <\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/28190838\/0-3.jpg?resize=450%2C450&#038;ssl=1\" alt=\"Jerry Neumann \" class=\"wp-image-3077\" srcset=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/28190838\/0-3.jpg?resize=450%2C450&#038;ssl=1 450w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/28190838\/0-3.jpg?resize=450%2C450&#038;ssl=1 150w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/10\/28190838\/0-3.jpg?resize=450%2C450&#038;ssl=1 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-recalc-dims=\"1\" \/><figcaption>Jerry Neumann <\/figcaption><\/figure><\/div>\n\n\n\n<p>Well, <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAFGHgBBSuW8qJtCsPnlbvGUwYNTyprsFE\/\">Jerry Neumann<\/a> of Neu Venture Capital, thinks different. He doesn\u2019t think Square or Uber were disruptive as neither created any new technology or created a new market and that we understood Christensen&#8217;s book all wrong. It was not supposed to be a prescriptive book for disruption but a handbook for incumbents to recognize one. And also that the fascination with disruption is distracting us from creating real businesses where possibilities exist.  <\/p>\n\n\n\n<p>If you are thinking of putting Disruption as your strategy for the next fund raising pitch deck you would do well to read his extremely well written post in 2016 on why disruption os not a great strategy. It still makes a ton of sense.   <\/p>\n\n\n\n<p>Great way to begin your Monday. <br>Where I learnt this #301 <\/p>\n\n\n\n<p>Disruption is not a strategy <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/reactionwheel.net\/2016\/05\/disruption-is-not-a-strategy.html#rf2-1777\">http:\/\/reactionwheel.net\/2016\/05\/disruption-is-not-a-strategy.html#rf2-1777<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is disruption? Why are we so enamored by this word? Well it came into the tech lexicon possibly from Clayton Christensen\u2019s classic &#8211; The Innovators Dilemma. One key point to be made is this : According to Christensen \u201cnew companies disrupt incumbents not when they introduce new technology, but when they help create new [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/rethinking-disruption\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83],"tags":[70,81,109],"class_list":["post-3076","post","type-post","status-publish","format-standard","hentry","category-startup","tag-alwayslearning","tag-startups","tag-disruption"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-NC","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3076"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=3076"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3076\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=3076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=3076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=3076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}