{"id":3309,"date":"2019-11-18T21:56:00","date_gmt":"2019-11-18T16:26:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=3309"},"modified":"2019-11-20T22:01:14","modified_gmt":"2019-11-20T16:31:14","slug":"8x-your-price-anyone","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/8x-your-price-anyone\/","title":{"rendered":"8X your price, anyone?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">I have referred to Jason Cohen a few times this year as I read his blog at <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/asmartbear.com\/\">asmartbear.com<\/a>. Jason is the founder of WP Engine and has quite a track record. As we try to fine tune our pricing in this piece in reference he talks about the pricing positioning &#8211; one that could potentially help you 8X your price. Super tempting.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"218\" src=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2019\/11\/20215819\/0-2.jpg?resize=250%2C218&#038;ssl=1\" alt=\"8X your price, anyone? \" class=\"wp-image-3310\" data-recalc-dims=\"1\"\/><\/figure><\/div>\n\n\n\n<p>Typical approach is to create a ROI calculator. Often times it is hard to come up with one and to make it believable.  <br>Jason whips up a example where you charge 25% of the savings and that still sounds like a great opportunity. But then he flips the idea. What if you could convince them to spend more and generate result at the same cost\/unit and define the value in terms of the customers existing value matrix?  <\/p>\n\n\n\n<p>\u201cIt is 10x more valuable for a business to grow faster than it is for the business to save money or time or be more efficient\u201d.  <\/p>\n\n\n\n<p>Where I learnt this #322 <\/p>\n\n\n\n<p>How repositioning a product allows you to 8x its price <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.asmartbear.com\/more-value-not-save-money.html\">https:\/\/blog.asmartbear.com\/more-value-not-save-money.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have referred to Jason Cohen a few times this year as I read his blog at asmartbear.com. Jason is the founder of WP Engine and has quite a track record. As we try to fine tune our pricing in this piece in reference he talks about the pricing positioning &#8211; one that could potentially [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/8x-your-price-anyone\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,83],"tags":[70,81,182],"class_list":["post-3309","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-startup","tag-alwayslearning","tag-startups","tag-pricing"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-Rn","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3309"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=3309"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3309\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=3309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=3309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=3309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}