I spend a lot of time meeting and talking to startups. Not only because they are a potential target group for our Buyer Seller Engagement platform Pitch.Link, but because as a product startup I naturally spend time continuously in the ecosystem, be it Canada or India. I love to see how people pitch their business ideas and figure solvable pain points. One universal one, Sales. <\/p>\n\n\n\n\n\n\n\n
Ash Rust<\/a>, Managing partner at seed stage investor Sterling Road wrote a series on startup sales earlier this year and the first in the series was on the 5 common mistakes Founders make. These include : <\/p>\n\n\n\n 1. Not doing the grunt work to generate leads. If you are building a startup this 5 minute read can help you set course. As a founder getting the first customers is really your job. <\/p>\n\n\n\n \u2018How many\u2019 do I hear you ask? Ash has some numbers : \u201cWait until you have enough experience to build a sales playbook; some rough guidelines: Consumer: 100 sales, SMB: 30 sales, Mid-market: 15, Enterprise: 5.\u201c <\/p>\n\n\n\n Where I learnt this #318 <\/p>\n\n\n\n Startup Sales\u200a\u2014\u200a5 Common Sales Mistakes by Founders https:\/\/hackernoon.com\/startup-sales-5-common-sales-mistakes-by-founders-f2a3287423f6<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" I spend a lot of time meeting and talking to startups. Not only because they are a potential target group for our Buyer Seller Engagement platform Pitch.Link, but because as a product startup I naturally spend time continuously in the ecosystem, be it Canada or India. I love to see how people pitch their business […]<\/p>\n<\/p>
2. Under pricing yourself.
3. Getting an early fix on the right customer profiles.
4. Hiring Salespeople too early
5. Assuming \u2018yes\u2019 is same as cashflow. <\/p>\n\n\n\n