Cold outreach response rates continue to plummet as buyers push back on unsolicited contacts. However practitioners are finding wide ranging success and Sales Hacker conducted a study about a year back and I found that hugely educative. <\/p>\n\n\n\n\n\n\n\n
As we make sense of the major transition we are in the midst of, we acknowledge that nothing is absolute, irrespective of where we stand in our own beliefs. I for one want to stand far from uncalled for calls or contacts. But that doesn\u2019t blind me from the fact that in many cases and in may ways cold outreach works. <\/p>\n\n\n\n
What are the learnings from this study? – about a third of the samples returned 15% reply rate Download the study and take a deep dive. The study itself is gold. <\/p>\n\n\n\n Shout out to Adam Schoenfeld<\/a>\u00a0and Max Altschuler<\/a>\u00a0for designing, analyzing and sharing this study.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Cold outreach response rates continue to plummet as buyers push back on unsolicited contacts. However practitioners are finding wide ranging success and Sales Hacker conducted a study about a year back and I found that hugely educative.<\/p>\n<\/p>
My favorite : 58% of emails submitted for the study required personalisation by hand or \u2018hands on keyboard\u2019 for each message. Top 4 takeaways according to Colin Campbell<\/a> were: <\/p>\n\n\n\n
– while automated mails work too, personalisation can get you up to 2x more replies.
– Personalisation at scale works when it is to a batch of 200 or less.
– while there is no gold standard, in the sample 3-6 word subject lines worked better. <\/p>\n\n\n\n