{"id":3593,"date":"2019-12-06T11:34:00","date_gmt":"2019-12-06T06:04:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=3593"},"modified":"2019-12-21T11:39:54","modified_gmt":"2019-12-21T06:09:54","slug":"the-inversion-of-the-internet","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/the-inversion-of-the-internet\/","title":{"rendered":"The inversion of the Internet"},"content":{"rendered":"\n<p class=\"has-drop-cap\">How many times do you routinely prove that you are human?  Retyping texts, matching photos of motorcycles and traffic lights. Ot some such ridiculous things? Have you wondered why? Because  most of the Internet we encounter today is Fake.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>How much you ask? <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAA0pXUABosgydhFkuBMHse1uF01suFnjRPU\/\">Max Read<\/a> in his immensely educative article in New York Magazine writes,  \u201c\u2026Studies generally suggest that, year after year, less than 60 percent of web traffic is human; &#8230; a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was \u201cbots masquerading as people,\u201d a portion so high that employees feared an inflection point after which YouTube\u2019s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event \u201cthe Inversion.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I never tire of looking at videos of Chinese click farms. It&#39;s just so surreal to see hundreds of phones playing the same video for the purposes of fake engagment. <a href=\"https:\/\/t.co\/bHAGLqRqVb\">pic.twitter.com\/bHAGLqRqVb<\/a><\/p>&mdash; Matthew Brennan (@mbrennanchina) <a href=\"https:\/\/twitter.com\/mbrennanchina\/status\/1072114511212109824?ref_src=twsrc%5Etfw\">December 10, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The implications are extensive. Metrics that you see are fake (the worst offenders are Facebook and YouTube, but it is literally everywhere &#8211; check the article for details ), so are people, businesses, content, politics and this whole new situation of proving that we are real.  <\/p>\n\n\n\n<p>To make sense of where this is headed I recommend you read this piece.  <\/p>\n\n\n\n<p> Where I learnt this #340 <\/p>\n\n\n\n<p>How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually. <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/nymag.com\/intelligencer\/2018\/12\/how-much-of-the-internet-is-fake.html\">http:\/\/nymag.com\/intelligencer\/2018\/12\/how-much-of-the-internet-is-fake.html<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many times do you routinely prove that you are human? Retyping texts, matching photos of motorcycles and traffic lights. Ot some such ridiculous things? Have you wondered why? Because most of the Internet we encounter today is Fake.<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/the-inversion-of-the-internet\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,80],"tags":[8,70,94],"class_list":["post-3593","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-biz-tech","tag-business","tag-alwayslearning","tag-tech"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-VX","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3593"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=3593"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3593\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=3593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=3593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=3593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}