{"id":3717,"date":"2019-12-24T15:59:00","date_gmt":"2019-12-24T10:29:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=3717"},"modified":"2020-01-07T16:04:22","modified_gmt":"2020-01-07T10:34:22","slug":"saasland-status-update-2019","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/saasland-status-update-2019\/","title":{"rendered":"SaaSland Status Update 2019"},"content":{"rendered":"\n<p class=\"has-drop-cap\">I was looking at the 2019 update on SaaS industry &#8211; highlights written by <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAugcTwBseY_ZrTQ_eATVhI4Xo8Pz0fZhgk\/\">Myya Daigle<\/a>, published in &#8216;For Entrepreneurs&#8217; blog by <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAAM9cB3-5V7kqhlks_YSvOk938o8HCZYw\/\">David Skok<\/a>. The report is by KBCM Technology Group and headed by <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAOp4wBf60A19GWRHN79KohvemT6OqTSnY\/\">David Spitz<\/a>. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Highlights: <\/p>\n\n\n\n<p>424 companies participated with a median $8.7 ARR and 97 companies above $25m.  <\/p>\n\n\n\n<p>&#8211; Median growth +40%, FTE &#8211; 90, Customers &#8211; 300, ACV $28K and 65% HQ in the US. <br>&#8211; When it comes to sales, companies with 10M ARR Field Sales contribute double (54%) compared to Inside Sales (28%).  <br>&#8211; Sales through Self-serve also differs &#8211; 9% for Small and 2% for large companies; Channel : 4% for both.  <br>&#8211;  Marketing is \u00b1 30% of the S&amp;M costs.  <br>&#8211; Median Blended CAC payback is in 17 months ; for new customers 20 months.  <br>&#8211; Gross profit marking on just Subscription \/ SaaS revenue is 78%.  <br>&#8211; AWS YOY growth as the delivery platform declined for the first time since 2015 (64% to 58%)  <br>&#8211; Professional Services median was 9.8% of 1st year revenue  <br>&#8211; Sales commission disparity remained high between Field and Inside sales roles.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/01\/07160326\/358.jpg?resize=800%2C594&#038;ssl=1\" alt=\"\" class=\"wp-image-3718\" srcset=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/01\/07160326\/358.jpg?resize=800%2C594&#038;ssl=1 800w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/01\/07160326\/358.jpg?resize=800%2C594&#038;ssl=1 300w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/01\/07160326\/358.jpg?resize=800%2C594&#038;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Illustration from Report<\/figcaption><\/figure><\/div>\n\n\n\n<p>If you know your SaaS numbers, here is what you can benchmark to.  Take a deep dive and it would be one educative ride. <\/p>\n\n\n\n<p>Where I learnt this #358 <\/p>\n\n\n\n<p>KeyBanc Capital Markets SaaS Resource Library <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.key.com\/businesses-institutions\/industry-expertise\/library-saas-resources-confirm.jsp\">https:\/\/www.key.com\/businesses-institutions\/industry-expertise\/library-saas-resources-confirm.jsp<\/a> <\/p>\n\n\n\n<p>2019 SAAS Private Survey Results- Part 1 <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.forentrepreneurs.com\/2019-saas-private-survey-results-part-1\">https:\/\/www.forentrepreneurs.com\/2019-saas-private-survey-results-part-1<\/a>\/# \u00a0<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was looking at the 2019 update on SaaS industry &#8211; highlights written by Myya Daigle, published in &#8216;For Entrepreneurs&#8217; blog by David Skok. The report is by KBCM Technology Group and headed by David Spitz.<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/saasland-status-update-2019\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68,69],"tags":[70,78],"class_list":["post-3717","post","type-post","status-publish","format-standard","hentry","category-saas","category-what-i-learnt-today","tag-alwayslearning","tag-saas"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-XX","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3717"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=3717"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3717\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=3717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=3717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=3717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}