{"id":3825,"date":"2020-01-14T12:19:00","date_gmt":"2020-01-14T06:49:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=3825"},"modified":"2020-01-22T12:22:32","modified_gmt":"2020-01-22T06:52:32","slug":"email-is-still-the-best-roi","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/email-is-still-the-best-roi\/","title":{"rendered":"Email is still the best ROI"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Saastr Founder <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAsKtMBHQPJ9rgxpUs8M6pSxrAYCXIX8oY\/\">Jason M. Lemkin<\/a>  shared lessons learned from focusing on Social growth and here are the highlights. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>1. For anything to make a difference you need to put it on your top 5 (or Top 3) priorities. <br>2. While repurposing content is a great idea (GaryV) Channels behave differently. Some of them will plateau. Instagram or Snapchat may not be really that critical for B2B growth. <br>3. Growing the Email list (and maintaining it through changes and shifts) is key for real engagement. <br>4. Podcasts grow &#8211; but how? No one really knows (echoed by Alex Blumberg while speaking with Guy Raz in a recent (Oct\u201919) NPR podcast How I Built this &#8211; about Gimlet Media). <br>5. People learn differently &#8211; so making content available in different formats (not only platforms like Twitter or LinkedIn) is critical. Saastr launched a University with a a wonderful social component. <\/p>\n\n\n\n<p>Check out the post and the University. It is quite rewarding.<\/p>\n\n\n\n<p>Where I learnt this #380 <\/p>\n\n\n\n<p>SaaStr Crosses 1,000,000 Social Followers. Lessons Learned. <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.saastr.com\/saastr-crosses-1000000-social-followers-lessons-learned\">https:\/\/www.saastr.com\/saastr-crosses-1000000-social-followers-lessons-learned<\/a>\/<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6622895135652970496&amp;keywords=%23alwayslearning&amp;originTrackingId=l%2FEjK%2F0oRw%2BczLfnG8M3tA%3D%3D\"><br><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saastr Founder Jason M. Lemkin shared lessons learned from focusing on Social growth and here are the highlights.<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/email-is-still-the-best-roi\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68,69],"tags":[70,78,160],"class_list":["post-3825","post","type-post","status-publish","format-standard","hentry","category-saas","category-what-i-learnt-today","tag-alwayslearning","tag-saas","tag-saastr"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-ZH","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3825"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=3825"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/3825\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=3825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=3825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=3825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}