{"id":4241,"date":"2020-02-09T15:40:00","date_gmt":"2020-02-09T10:10:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=4241"},"modified":"2020-03-07T15:43:25","modified_gmt":"2020-03-07T10:13:25","slug":"did-you-know-about-dark-pattern-design","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/did-you-know-about-dark-pattern-design\/","title":{"rendered":"Did you know about Dark Pattern Design?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">In my post last week I shared a study on how software companies are designing ways to circumvent laws that prohibit tracking of users without explicit permission. We all have encountered the permission popups that give you no options. I wanted to point you to this immensely well researched article on Dark Pattern Design by <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAH2WeABryyOZKn9MBgSxJKnP8BZFv9sjfk\/\">Natasha Lomas<\/a>.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u201cThe darkness comes into play because UX design choices are being selected to be intentionally deceptive. To nudge the user to give up more than they realize. Or to agree to things they probably wouldn\u2019t if they genuinely understood the decisions they were being pushed to make\u201d writes Natasha. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/kxkrdLI6e6M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>This takes advantage of the fact that consumers skim through most things legal. The key element is manipulative timing. This feeds on the interruptions driven \u2018cognitive overload\u2019 with deceptive design making it harder for a user to make the right choices.  <\/p>\n\n\n\n<p>So what tools are used? Friction, distraction, emotional manipulation &#8211; the arsenal is endless. UX designer Harry Brignull set up <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/darkpatterns.org\/\">darkpatterns.org<\/a> to chronicle these types of behaviors by brands online. Recommend that you read this very well written article as a starter and watch the video. <\/p>\n\n\n\n<p>Where I learnt this #406 <\/p>\n\n\n\n<p>WTF is dark pattern design? <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2018\/07\/01\/wtf-is-dark-pattern-design\">https:\/\/techcrunch.com\/2018\/07\/01\/wtf-is-dark-pattern-design<\/a>\/ <\/p>\n\n\n\n<p>How Dark Pattern Works <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/kxkrdLI6e6M\">https:\/\/youtu.be\/kxkrdLI6e6M<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my post last week I shared a study on how software companies are designing ways to circumvent laws that prohibit tracking of users without explicit permission. We all have encountered the permission popups that give you no options. I wanted to point you to this immensely well researched article on Dark Pattern Design by [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/did-you-know-about-dark-pattern-design\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,247],"tags":[70,180],"class_list":["post-4241","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-privacy","tag-alwayslearning","tag-privacy"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-16p","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/4241"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=4241"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/4241\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=4241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=4241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=4241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}