{"id":4304,"date":"2020-03-05T17:27:00","date_gmt":"2020-03-05T11:57:00","guid":{"rendered":"https:\/\/pitch.link\/blog\/?p=4304"},"modified":"2020-03-07T17:31:51","modified_gmt":"2020-03-07T12:01:51","slug":"formula-to-make-your-revenue-target","status":"publish","type":"post","link":"https:\/\/pitch.link\/blog\/formula-to-make-your-revenue-target\/","title":{"rendered":"Formula to make your revenue target"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Finding a sure shot model to deliver on revenue targets is a holy grail for sales. <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAXwb0BWHcGptyq87a5h4S7VEtl3RuVSbM\/\">Ethan Teng<\/a>  is heading growth at <a href=\"https:\/\/www.linkedin.com\/company\/recurly-inc-\/\">Recurly<\/a> and has delivered some spectacular success. He discussed his co-horted growth model to measure the end to end customer lifecycle &#8211; \u201c from acquisition, activation, engagement, retention, monetisation, and resurrection &#8211; and identify the biggest opportunities and points of leverage\u201d in the GrowthTL;DR podcast.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>He then wrote this in-depth manual for anyone to follow elaborating his 7 step formula.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"239\" src=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/03\/07172909\/431.jpeg?resize=800%2C239&#038;ssl=1\" alt=\"\" class=\"wp-image-4305\" srcset=\"https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/03\/07172909\/431.jpeg?resize=800%2C239&#038;ssl=1 800w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/03\/07172909\/431.jpeg?resize=800%2C239&#038;ssl=1 300w, https:\/\/i0.wp.com\/cdn.pitch.link\/blog\/wp-content\/uploads\/2020\/03\/07172909\/431.jpeg?resize=800%2C239&#038;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Chart from Article<\/figcaption><\/figure><\/div>\n\n\n\n<p>You understandably start by gathering some data like visitors to the website, visitors to the trial signup page &#8211; the progression leading to customers won (Step 1). You should also be able to track your ARPU, CAC, LTV and Time to close and time to payback (Step 2). <\/p>\n\n\n\n<p>Next decide on your revenue mix (Step 4). The spreadsheet that he shares will help you identify the biggest revenue lever\/s. It will also enable you to formulate a roadmap (Step 5). You need to keep updating your model as you go along (Step 7).  <\/p>\n\n\n\n<p>It is an involved read. As you dive in, the best is to plug in the data as you go along to get the best out of the article.  <\/p>\n\n\n\n<p>Where I learnt this #431 <\/p>\n\n\n\n<p>7 steps to hit your 2020 revenue goal <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/medium.com\/@ethanteng\/7-steps-to-hit-your-2020-revenue-goal-c2dec0183367\">https:\/\/medium.com\/@ethanteng\/7-steps-to-hit-your-2020-revenue-goal-c2dec0183367<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding a sure shot model to deliver on revenue targets is a holy grail for sales. Ethan Teng is heading growth at Recurly and has delivered some spectacular success. He discussed his co-horted growth model to measure the end to end customer lifecycle &#8211; \u201c from acquisition, activation, engagement, retention, monetisation, and resurrection &#8211; and [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/pitch.link\/blog\/formula-to-make-your-revenue-target\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,74],"tags":[70,77,78],"class_list":["post-4304","post","type-post","status-publish","format-standard","hentry","category-what-i-learnt-today","category-sales","tag-alwayslearning","tag-sales","tag-saas"],"aioseo_notices":[],"featured_image_src":null,"author_info":{"display_name":"Subhanjan Sarkar","author_link":"https:\/\/pitch.link\/blog\/author\/subhanjan\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paX7jg-17q","_links":{"self":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/4304"}],"collection":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/comments?post=4304"}],"version-history":[{"count":0,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/posts\/4304\/revisions"}],"wp:attachment":[{"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/media?parent=4304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/categories?post=4304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitch.link\/blog\/wp-json\/wp\/v2\/tags?post=4304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}