Peter Drucker, the original management thinker came up with the idea of Management by Objectives popularly known as MBO in the 1950’s. It seems Andy Grove adapted the basic tenets of MBO to create his OKR approach, inspired by Drucker’s The Practice of Management.
Andy Raskin, the Guru of storytelling in the business context has written some of the most educative articles on the subject. I have had the opportunity in experiencing his presentation of “The Promised Land” narrative at the Drift Hypergrowth Conference at SFO last September. On the back of his Greatest Sales Deck article, where he exemplified the Zuorapitch deck, he wrote how it is critical to get buy in from the sales team before the narrative can be taken public. Never assume it is the lone job of the founder or the top management team to take the brand story to the market.
In his latest letter to shareholders Jeff Bezos spoke about the essential DNA that drives the growth of Amazon. Key amongst them is the power of wandering. That was in my mind and led me to the wonder about the power of laziness with relation to work. The counter view to what we call laziness could be getting more done in a given timeframe, reducing low value work from your schedule or simply prioritizing life over work.