Finding a sure shot model to deliver on revenue targets is a holy grail for sales. Ethan Teng is heading growth at Recurly and has delivered some spectacular success. He discussed his co-horted growth model to measure the end to end customer lifecycle – “ from acquisition, activation, engagement, retention, monetisation, and resurrection – and identify the biggest opportunities and points of leverage” in the GrowthTL;DR podcast.
Benjamin Hardy, PhD starts with this quote : “Be careful what you tolerate, you are teaching people how to treat you.”—Unknown, and sucks you right into this piece. Most of what we are today are results of all the decisions we have taken in our lives and similarly what we will be in the future will also be dependent on what we decide and do today.
Content marketing is the lifeline for any SaaS company. And blogs are a critical component in the lineup. Somehow we are more focused on the ‘Content’ part of ‘Content Marketing’. The ‘Marketing’ part languishes or gets sporadic attention. I have spent a lot of time in the past year writing in LinkedIn but even after paying for various tools I am not focused on the ‘marketing’ part. Every time I attend a meet of companies like SEMRush I come back wanting to implement ideas but they falter. Learning No.1. Nothing that needs real attention can move forward without a dedicated person who is doing that on an everyday basis.
If you are following the startup discourse on the net with many very knowledgeable founders and VCs and others weighing in for revenue, the primary obsession seems to be with funding. Yet anyone who has raised and spent knows that money in the bank runs out at some point unless it is backed by revenue.
The PEW Research Center report released late last year shows that Americans are concerned, confused and finds themselves with lack of control over their own data. This is important since what happens in the US will finally be manifested around the world. In worse shape in the developing world where still 2 billion illiterate and impoverished people live.