Audacity and creativity are the keys to winning the Contact Marketing game.
Stu Heinecke is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility, especially to the discipline of Contact Marketing. Contact Marketing tries to establish a personal rapport with target prospects through research and appealing to personal interests thereafter. It uses personalized campaigns to reach high-ranking executives and create alliances to win large deals.
Subhanjan Sarkar, Founder, Pitch.Link sat down with Stu to explore how creativity is key in contact marketing while discussing his 2nd book Get the Meeting.