I am thinking a lot about Startups and the new generation business and how today we can so easily jump start. The cloud, open source, gig economy, co-working spaces. They all make it easier than ever to get us started. You get the drift. That’s quite obvious as I am in the middle of one with Pitch.Link. The challenges of something new that in turn challenges the status quo is for another discussion. Today let’s talk about Value. The Value that we need to deliver to our prospective customers which in turn helps us get to sustainable revenue. That sounds simple, right? It could be the route to Startup Success Rate going from the current 10% to, say 50%. Occam’s Razor!