The PEW Research Center report released late last year shows that Americans are concerned, confused and finds themselves with lack of control over their own data. This is important since what happens in the US will finally be manifested around the world. In worse shape in the developing world where still 2 billion illiterate and impoverished people live.
One misconception many of us carry is that when in Incognito mode our browsing is private and not tracked. This is totally incorrect. What it does is that it doesn’t keep any record on the computer where it is being used. But the ISP’s and sites like Google and Facebook can see exactly what we are doing even if we are in the incognito window.
In my post last week I shared a study on how software companies are designing ways to circumvent laws that prohibit tracking of users without explicit permission. We all have encountered the permission popups that give you no options. I wanted to point you to this immensely well researched article on Dark Pattern Design by Natasha Lomas.
It is important to understand Who and How they are profiting from our personal data. Gregory Barber a staff writer of Wired tried to sell his own data through sites like Datum, Doc.ai and Wibson amongst others. He made precisely 0.3 cents.