Our guest today is Peter Cohan, the founder of The Second Derivative and Great Demo! speaking about his book by the same name. He helps software organizations achieve their sales and marketing objectives by making their demos crisp, compelling and surprisingly effective. He has enjoyed roles in technical and product marketing, marketing management, sales and sales management, and senior management.
Lisa Magnuson has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several sales organizations across a variety of geographies, including executive positions with Fortune 50 companies across a broad spectrum of industries including technology, software, security, healthcare, medical device, insurance and manufacturing.
Brant is an award-winning film director and veteran television producer involved in the creation and production of more than 300 television and film projects throughout his career. These include smashing hits, like The Biggest Loser, Extreme Makeover and MasterChef. He is widely recognized as one of the great creative sales leaders in Hollywood.