Our guest today is Peter Cohan, the founder of The Second Derivative and Great Demo! speaking about his book by the same name. He helps software organizations achieve their sales and marketing objectives by making their demos crisp, compelling and surprisingly effective. He has enjoyed roles in technical and product marketing, marketing management, sales and sales management, and senior management.
In his most recent role prior to The Second Derivative, Peter founded a business unit in an organization and grew the business from an empty spreadsheet into a $30 million operation.
Peter has experience as an individual contributor, manager and C-level team member in marketing, sales, and business development. He has also been and continues to be, a customer.
