Author: Subhanjan Sarkar

How to shorten the message and create an efficient workflow

Every day laws are getting stricter and stricter about how we can connect with our prospects. Things like bans on 3rd party cookies and Google & Yahoo both releasing new rules in 2024 that will make mass email marketing harder make it nearly impossible to get in front of your buyer.
In our automated world we feel that the human touch today is even more valuable, and our numbers and statistics of our results agree.
During my session we will talk about how my team spends under 20 minutes a day to send customized videos to our prospects yielding a 50% response rate.
I will show you how we prepare for, record and send our videos making sure that they end up in front of our buyer and are actually opened and viewed.
Our videos pair our personal touch with a bit of intent data and it has yielded results that we have not seen with other outreach approaches.

In this session, you’ll learn how to research and craft compelling scripts for your video outreach. You’ll learn how to identify your top tier accounts, and the personas you’ll target and leverage research to persuade your audience. This is ideal for a new logo and expanding accounts.

Events are no longer just a way for you to fill the top of your funnel. They are an opportunity to create experiences across different stages of the funnel with tight alignment with Go-To-Market (GTM) teams to make an impact on the business. Join Kabir Uppal from Airmeet as he breaks down the different types of events and the value they can create for your organization, no matter the scale or stage. Best suited for prospect and customer facing teams.

Video outreach is the next shiny thing in sales, but are we considering who we’re sending out messages to? Video is one channel of communication, and while it has its strong points, it also has its weaknesses. In this session, I’ll talk about best practices for video with Leads, Prospects and Clients and the role that trust plays in why it may or may not be a good idea to send that video.

Learn How AEs can increase their show rate with pre-call automated video sequences with Dalton Danks

Video prospecting is a powerful but manual and time-consuming process. This session aims to explain how generative AI can transform video outreach by letting sales reps easily create millions of personalized videos from just a single recording. By combining the personalized touch of video with the scale of AI, reps can stand out from the noise, deeply connect with many more prospects, and drive more deals than previously possible. Sharing inspiring examples and a vision for the future where AI elevates reps’ creativity – leading to more authentic and engaging conversations with Anupreet Singh Lamba.

Are your videos getting little engagement? Are you spending too much time creating videos that don’t get watched or acted upon? To make captivating, irresistible videos that engage prospects and open doors, why not learn from the experts in the craft? Actors! In this session, actor and video expert Julie Hansen shares professional acting and on-camera techniques for elevating your video outreach, from breathing life into your script to connecting with an invisible audience and conveying “screen presence.” Say goodbye to the hard way and accelerate your results by learning from the pros.

Get clear on the realities that keep us apart from our prospects and customers. Get solutions to overcoming them, including video messaging. And get past the biggest problem with video prospecting with Ethan Beute.

It would cover webcam only videos, screen shares, multi video threads, immersive clips and other types of videos, and outline the reasons for choosing one type over the other.