We spoke with Park Howell, known as The World’s Most Industrious Storyteller about his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, which helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers.
Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™. His popular weekly Business of Story podcast is ranked among the top 10 per cent of the most downloaded podcasts in the world.
Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. He consults, teaches, coaches and speaks internationally. He has guided hundreds of brands in organizations like Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.