Lisa Magnuson has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several sales organizations across a variety of geographies, including executive positions with Fortune 50 companies across a broad spectrum of industries including technology, software, security, healthcare, medical device, insurance and manufacturing.
Lisa has worked with senior sales leaders and their teams to achieve phenomenal results, especially in the area of big account wins. Lisa also founded and facilitated the Sales Executive Mastermind Group for Sales VPs in the Pacific Northwest. She conducted one-on-one interviews with forty-one sales executives (CRO’s, Sales VP’s and Directors) as part of her research for this book.