Content marketing is the lifeline for any SaaS company. And blogs are a critical component in the lineup. Somehow we are more focused on the ‘Content’ part of ‘Content Marketing’. The ‘Marketing’ part languishes or gets sporadic attention. I have spent a lot of time in the past year writing in LinkedIn but even after paying for various tools I am not focused on the ‘marketing’ part. Every time I attend a meet of companies like SEMRush I come back wanting to implement ideas but they falter. Learning No.1. Nothing that needs real attention can move forward without a dedicated person who is doing that on an everyday basis.
Alexander Lewis wrote this insightful piece on promotion tactics that can place your blog in front of a lot more people. See some ideas here:
Before you publish:
– Teaser posts
– write in Medium publications
The day you publish
– Share on Social – Twitter, Facebook, Linkedin – where ever your audience is
Some more time intensive activities
– Repurpose article for Quora and other platforms and groups
There’s a lot more. The important thing is to find a virtual assistant to take care of this activity like clockwork.
And build that Opt-in email list.
Where I learnt this #429
25 SaaS Blog Promotion Tactics that Work in 2020