Content marketing is the lifeline for any SaaS company. And blogs are a critical component in the lineup. Somehow we are more focused on the ‘Content’ part of ‘Content Marketing’. The ‘Marketing’ part languishes or gets sporadic attention. I have spent a lot of time in the past year writing in LinkedIn but even after paying for various tools I am not focused on the ‘marketing’ part. Every time I attend a meet of companies like SEMRush I come back wanting to implement ideas but they falter. Learning No.1. Nothing that needs real attention can move forward without a dedicated person who is doing that on an everyday basis.
Michael Tannenbaum is not only the CFO of Brex the new credit card in the block, but also heads its marketing. A rare if not odd combination. How did that come about? Well as he joined Brex, “I started running it right away because we needed someone to, and I had seen success in marketing at SoFi.” he told host Tara Larson in this immensely educative episode of Inside Intercom Podcast. The episode is a great listen at 32 mins.