Being an entrepreneur is about taking decisions. All the time. It wears you off specially if you are trying to optimize every single one. Every decision has to be the best decision. Fine tuned. To the T. It can be exhausting if not paralyzing. When is good enough good enough? Most of the time it appears.
At Collision, one of the largest tech conferences in the world which shifted its latest version to Toronto, Des Traynor, C0 Founder Intercom – focused on Retention being more important than conversion. This resonates with me because we have been talking about “Buying is the new Selling” for a while and it sort of dovetails into this major shift happening in today’s transaction ecosystem. Traynor reiterates some known points and makes some new connections :
Getting press and coverage, and in turn building links back to your site is a big challenge startups face. While you are busy building, validating your product, trying to get the first 10 paying customers you are following Paul Graham’s advice and doing things that don’t scale. Add to this for tactical measures as many of them will provide a big pay back.