Month: March 2022

Audacity and creativity are the keys to winning the Contact Marketing game.

Stu Heinecke is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility, especially to the discipline of Contact Marketing. Contact Marketing tries to establish a personal rapport with target prospects through research and appealing to personal interests thereafter. It uses personalized campaigns to reach high-ranking executives and create alliances to win large deals.

Subhanjan Sarkar, Founder, Pitch.Link sat down with Stu to explore how creativity is key in contact marketing while discussing his 2^nd book Get the Meeting.

Todd Caponi is the author of the award-winning book The Transparency Sale. He’s the Managing Director of Chicago’s Venture Scale, a speaker and workshop leader. As principal of Sales Mellon LLC up until mid-2018, he had spent almost four years building the revenue capacity of Chicago’s Power reviews from the ground up as their Chief Revenue Officer, turning it into Illinois fastest growing tech company. Prior to that, he held sales leadership roles with three other tech companies, including Exact Target, where he helped drive the organization to a successful IPO and a 2.7 billion exit through the acquisition by Salesforce.com. Subhanjan Sarkar, Founder, Pitch.Link sat down with Todd to explore how transparency is key to new business.