Glenn’s session on “Never Sit in the Lobby” is a presentation based on fifty-seven winning sales factors for navigating the interpersonal dynamics of selling and the art of negotiation, inspired by real-life lessons that shaped the author’s career. These factors are essential rules to grow a business and build a career in selling and include both “Dos” as well as “Don’ts” that the author has collected through his many decades of experience in selling from the early 1980s to the 2020s.
How do you run a successful company and get to the point where the entire market— the ideal customers and competitors- start to talk about you? There are three main levers and ten traits that can be grouped under these three traits, which dictate success for a company. The three levers are the Value Lever, the Viability Lever, and the Volume Lever. In this session, author Ton Dobbe dives into all these and more.