Think browsers and not native apps as the future of mobile.
Hugh Durkin, Director of Platform Partner Success Hubspot, has been following mobile habits and writing on shifts that he sees in the space. Way back in 2016, when he was a Senior Product Manager at Intercom, he wrote about how browsers are the future of mobile. Data in support – “ most US smartphone owners ( read 65%+) download zero apps in a typical month,” according to Comscore’s then report on mobile apps ( how many new apps did you download last quarter?) and it goes on to show that the top App takes 50% of use time while the top 3 are responsible for 80% of the mobile usage.