Validating your assumptions is the key to a great business plan.
Like most entrepreneurs who are exposed to the thoughts of Steve Blank, Alexander Osterwalder and the lean movement you see the value of building your Business Model Canvas. Simple as it may sound, plan-on-a-page, it shows only the tip of the iceberg when it comes to actually pulling off on the actions you list. The core of the idea is validation of assumptions as quickly and as definitively as you can. Earlier this month I wrote about asking the right questions to yourself about your business and your plan.
