Making buying Easy
Strangely this motto of PitchLink – our buyer seller engagement platform, jumps right out of the new Gartner CSO Update on the new B2B buying journey. Gartner is calling it ‘Buyer Enablement’ – a term that is gaining traction over the past couple of years. So what do you enable? According to Brent Adamson (check out his entertaining and educative video in the link below) the buyer needs to complete 6 jobs and selling organisations need to focus on information excellence at each stage to assist the buyer ‘complete’ her jobs at each stage to be able to complete the sales process.
