It is important to understand Who and How they are profiting from our personal data. Gregory Barber a staff writer of Wired tried to sell his own data through sites like Datum, Doc.ai and Wibson amongst others. He made precisely 0.3 cents.
Logan Strain collated 4 Sales Research Studies and their findings for the Inside Sales Blog. All of us who are trying to enhance sales effectivity will do well to take a look at the studies and deep dive into the data. It will help move away from gut to data driven sales planning.