‘Look at it backward’ – Secret of Drift’s success as told by David Cancel
David Cancel wrote an article for Inc where he revealed the ‘simple lesson from Charlie Munger’ that helped Drift hit 8 figure revenue.
This was truly counterintuitive – at least when Charlie Munger started applying it to Berkshire Hathaway investment philosophy. For starters it was the outlook. The ability to have a contrarian view to a situation. David quotes Munger from the book Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger: