Intent data : Shift to a Buyer-Centric World.
About a year back Nicolas de Kouchkovsky wrote about the rise of intent data. He described how intent is being captured : “Intent data …encompass signals and data about prospective buyers or businesses actively researching products or services. …, the ability to detect that an unusual number of visitors that can be traced to the same company are educating themselves about network anomaly detection will give you a likely security pain point to start engaging.”
