Your LTV calculations may be off by 50%+
Typical LTV of customers are calculated based on a 3 year revenue estimate with annual increment of 15-30%. So a $10000 deal in Year 1 will ultimately provide around $38K in revenue.
Typical LTV of customers are calculated based on a 3 year revenue estimate with annual increment of 15-30%. So a $10000 deal in Year 1 will ultimately provide around $38K in revenue.
