So what’s going on with the Martech scene?
The recent BDO report has pegged the global Martech business at $121Bn (more on this later.). That made me revisit the 2019 Martech Landscape which saw the lowest annual growth rate (3%) vis a vis the previous 7 years when the landscape grew from 150 (2011) to 6800 (2018) products. In the accompanying article Scott Brinker explains the evolution of the space.
