Retention is the new Acquisition.
At Collision, one of the largest tech conferences in the world which shifted its latest version to Toronto, Des Traynor, C0 Founder Intercom – focused on Retention being more important than conversion. This resonates with me because we have been talking about “Buying is the new Selling” for a while and it sort of dovetails into this major shift happening in today’s transaction ecosystem. Traynor reiterates some known points and makes some new connections :
