Selling your “Promised Land” to your Sales Team
Andy Raskin, the Guru of storytelling in the business context has written some of the most educative articles on the subject. I have had the opportunity in experiencing his presentation of “The Promised Land” narrative at the Drift Hypergrowth Conference at SFO last September. On the back of his Greatest Sales Deck article, where he exemplified the Zuorapitch deck, he wrote how it is critical to get buy in from the sales team before the narrative can be taken public. Never assume it is the lone job of the founder or the top management team to take the brand story to the market.
