Do you Trust your Customer?
Did you ever wonder why TRUST by the consumers contribute 25% of Apple’s Market Cap – which is like $205B? Tomasz Tunguz wrote on what trust means in business – “Brands are so valuable because they are the encapsulation of years long efforts to engender trust. …. Trust accelerates sales cycles, creates long term defensibility, and increases the value of a business overall. It’s the core purpose of marketing.”
