Product Led Growth : Did you build virality into your SAAS?
Product led growth is a recurring theme amongst some of the most known brands in the market today. B2B Saas is driven by this growing tribe of products and companies like Slack, Dropbox, Twilio and Shopify. OpenView Partners have been focused on this and have backed a bunch of ventures which, as it turns out, had PLG (product led growth) in their DNA.
