What is buyer enablement? A discussion hosted by Product Marketing Community featuring Michele Buckley (Research Director, Gartner) Tim Riesterer (Chief Strategy Officer, Corporate Visions) and Fred Studer (then CMO, FinancialForce, now CMO TIBCO) dived deep into the subject and here are the highlights :
We all are distracted at work. To push complex work at hand to a later time span – a digital age procrastination. Nir Eyal wrote a whole book to help manage distractions on and in this article he underlines 4 steps that could potentially reduce distractions and points to “Bricker’s work using acceptance and commitment therapy in smoking cessation programs “
There has been a lot of advice to the contrary. While I understand that as a philosophy – to focus on your customer and not your competitor – on the ground it makes a lot of tactical sense to know what the competitors are up to and how the ecosystem is reacting to their moves.
