Reforge published this piece by Lauren Bass on what growth practitioners in top companies are reading and I wrote about the list they shared few weeks back.
There is not running away from the fact that there is a lot more content out there than we can possibly consume. Even sifting through is a major challenge. While 300% more content, with 100% longer by word count, sharing of content has decreased by 90% in the past two years – the piece quotes a Profit well study.
So what do you do when channel saturation is the reality?
1. Focus as much on the format as the topic
2. Barriers to entry and usability drives content engagement
3. Dark Social has replaced broadcast sharing” – writes Lauren.
If Content is part of your growth strategy this quick read could be vital.
Where I learnt this #410
What Growth People at Top Companies (actually) Read
https://www.reforge.com/blog/growth-reads-content-marketing-saturation
