Heidi Jannenga, founded WebPT way back in 2006 – a cloud based saas platform for the rehab industry. Today WebPT has over 30% market share and 13000 + customers with 99% retention and not CRM pipeline.
She appeared for a session at Saastr 2019 along side Nancy Ham, CEO WebPT and Rebecca Buckman, VP, Marketing Communication Battery Ventures. The discussion is an eye opener.
Some excerpts –
“…the company was founded with one killer product, electronic medical record, and a maniacal focus on being the best, being first, being SaaS…..That’s the path we’ve been on. We have more than 13 products now in our 11th year.”
“We instituted internally something we call our member moonwalk, which essentially is a goal for every employee within the organization, especially our developers to actually spend a day at a clinic understanding and seeing our platform in action.”
“I think that (Customer Feedback) has been part of our secret sauce from the very beginning. … We call our customers members .. created something called the ideas portal.. ”
Read the wrap by Faith Storey or watch the video. Either way you will learn what you need to pay attention to as you build your niche saas play.
Where I learnt this #330
8 Tough Lessons from Closing 12,000 Customers at WebPT https://www.saastr.com/8-tough-lesssons-webpt/
